Improving SEO
Pixy improves Image Search Visibility by closely adhering to Google’s Image SEO Best practices , including “Use supported image formats” and “Optimize for speed and quality”.
Why speed matters for SEO
The practical SEO outcomes of properly optimized images go beyond Image Search visibility across search engines. Here are few of them:
- They signal to search engines that the website takes care about user experience, which plays a role in the ranking of the website.
- Slow images lead to sower pages, which in turn leads to visitor drop-off. Browsers like Google Chrome collect this negative signal and often report it to the search engines.
How Pixy helps
Pixy optimizes images for speed by using next-gen formats (AVIF and WebP) and lazy-loading images that are currently not in the browser’s view. The images are compressed to maintain high quality at reduced file size.